NYPD is a prime example of marketing fail.

So the NYPD decided to have some fun today, and have a little photo contest on Twitter! Sounds like a pretty good idea right?

 Wrong.

The NYPD asked fine folks in New York to share photos of themselves with their friendly neighborhood police officer, and use the hashtag #myNYPD. And they got pretty much what you would expect from the internet. Photos showing all of the abuse that the NYPD has put onto the people of New York over the years, from every day poor choices on their part, to the violence they unleashed on Occupy Wall Street.

NYPD officers are known worldwide for their timely and hands-on response to citizen grievances. pic.twitter.com/wuJ8uicGgE #myNYPD

— Stop The Wars (@sickjew) April 22, 2014

Why yes I do. @NYPDnews: Do you have a photo w/ a member of the NYPD? Tweet us & tag it #myNYPD pic.twitter.com/aDKoZPjTro

— Molly Crabapple (@mollycrabapple) April 22, 2014

If you can't walk, don't worry, the NYPD will carry you. How helpful! #myNYPD pic.twitter.com/XMLDXTAe3i

— Cocky McSwagsalot (@MoreAndAgain) April 22, 2014

This is why it's usually a good idea to have a social media expert in your office, to make sure things like this don't happen.